Art: Lan Zhang
Copy: Me.
Agency: Publicis north America
Year: 2017.
Citi Progress Makers
The Progress Makers campaign is Citi's way of giving back to communities worldwide. Each installment focuses on people who have set out to make a difference and effected real change. For over 200 years, Citi's job has been to believe in people and make their ideas a reality.
2017 Presidents Cup
If you think golf in New York is an abstract concept, you aren't alone. As the Global Partner of the Presidents Cup, Citi played up this absurdity with print and OOH campaigns that highlighted the week-long marriage of the timeless sport and the Big Apple.